Optimizing your campaigns in Yandex.Direct. Part 2: Improving the quality of your ads

Optimizing your campaigns in Yandex.Direct. Part 2: Improving the quality of your ads Speaker: Matthew Casserly Presentation: https://yadi.sk/i/9rZlxkGu3Mer5N Over the course of these lectures, you will learn how to optimize the structure of your campaigns in Yandex.Direct, choose the best settings, and increase your ads' effectiveness. These lectures are intended for advertisers looking for ways to improve the performance of their ad campaigns. Optimizing your campaigns in Yandex.Direct: 1. When and why to optimize, account structure and keywords https://www.youtube.com/watch?v=fcJNN7oE1LA 2. Improving the quality of your ads https://www.youtube.com/watch?v=vwWVfPt2fqA 3. Campaign settings, site improvements, and analytical tools https://www.youtube.com/watch?v=T1XpxHlnlE0 Yandex.Direct offers paid search ads and display banners on desktop and mobile devices. Create ads with our video tutorial and get ready to welcome new customers. Register in Yandex.Direct to expand your audience and find new customers in Russia 👇 https://direct.yandex.com/?utm_source=youtube&utm_medium=cpc&utm_campaign=eng_video Watch our tutorial and get ready to welcome new customers 👇 Online сourses: https://yandex.com/adv/edu/direct-start/?utm_source=youtube&utm_medium=cpc&utm_campaign=eng_video Video tutorial on YouTube: https://www.youtube.com/channel/UCwdO3sXFwivyug74BIPQIVg/playlists/playlists Follow us in social media to keep up with the latest trends and insights into the Russian market and news about Yandex.Direct 👇 Linkedin https://www.linkedin.com/showcase/yandex-ad-tech/?utm_source=youtube&utm_medium=cpc&utm_campaign=eng_video Enjoy the full support of your own personal manager who will see you through the whole process - just click here 👇 https://yandex.com/adv/contact/?utm_source=youtube&utm_medium=cpc&utm_campaign=eng_video Minimum monthly advertising spend of $700 / €700 is required If you have any questions, feel free to contact us via e-mail 👇 eng-ad@yandex-team.ru More videos on the Yandex channel: https://www.youtube.com/c/YandexADV Share this video: https://www.youtube.com/watch?v=vwWVfPt2fqA